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Session
Description:
Green is good; being aware is
being responsible. With a projected worth of $500 billion
for 2008 the green marketplace is growing, as the
environmental movement becomes increasingly mainstream. This
presentation will discuss the growing green industry and how
banks and financial institutions can understand and
communicate to their customers who are increasingly making
decisions based on green issues.
Key points to be covered:
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Critical ‘green’
statistics based on current market research
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Understand the green
population – who they are and how to identify them
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Make connections between
green attitudes and green behavior – green consumers may
not always spend green
Tangible benefits for
attendees:
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Enhance your database by
uncovering the ‘green’ universe it contains.
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Target your marketing
activities to specific green segments
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Improve the efficiency of
your campaigns and communication
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Increase brand loyalty
This session
is appropriate for senior financial services executives with
responsibility for Marketing, Business Development, Market
Research and Strategy groups.
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Click Here to Register
Telephone Conference Presentation
On Tuesday, January
20th, 2008
At 2:30 Eastern/11:30 Pacific
Presentation by
Jan Jindra
Senior Product Manager
Experian
jan.jindra@experian.com
About
Jan Jindra:
Jan, Senior Product Manager, has been with Experian for more
than nine years. Her well-rounded expertise encompasses
data, market research and product development. Jan brings a
wealth of knowledge and experience spanning multiple lines
of business where she held various positions in sales,
client management, business development and product
marketing positions.
About Experian:
Experian is a global leader in providing information,
analytical and marketing services to organizations and
consumers to help manage the risk and reward of commercial
and financial decisions.
Combining its unique information tools and deep
understanding of individuals, markets and economies,
Experian partners with organizations around the world to
establish and strengthen customer relationships and provide
their businesses with competitive advantage.
www.experian.com
Click Here to Register
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