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Session
Description:
“Why should banks and
financial services companies reach out to Asian Americans?
And why now in these turbulent times? Because now, more than
ever, this consumer segment represents a truly viable
opportunity. Asian Americans hold the greatest incomes of
everyone in the U.S. and these consumers place a high value
on financial security, building lasting and powerful
relationships with banks and financial service providers.
Join this session to learn the compelling reasons why you
should target this market, specific and actionable
information on how to successfully tap into this community,
what products and services are the best positioned as well
as where and when to message these consumers.
This comprehensive presentation will cover:
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Current population trends
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Cultural cues and
insights
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Financial services
involvement, behavior and values
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Media access and
preference
All of the latest data and
insights seamlessly united to maximize your learning on this
important opportunity.
This session
is appropriate for senior financial services executives with
responsibility for Multi-Cultural Marketing, Diversity
Marketing, Retail Banking, Market Research and Strategy Groups.
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Click Here to Register
Telephone Conference Presentation
On Tuesday, March
10th, 2009
At 2:30 Eastern/11:30 Pacific
Presentation by
Michele Valdovinos
Senior Vice President
Phoenix Multicultural
Michele.Valdovinos@phoenix.com
About
Michele Valdovinos:
Michele Valdovinos is the Senior Vice President of Research
& Marketing at Phoenix Multicultural. She oversees the
firm's sales and marketing functions and leads the Senior
Management Analysis and Review Team to provide actionable
insights and recommendations for our clients. Michele began
her professional career in 1991 and has worked in
industry-leading organizations such as Univision, 20th
Century Fox and Y&R’s Bravo Group.
Michele is a graduate of Pepperdine University with a
Bachelor’s degree in Media Management and received her
Master’s degree in Communications Management from the
University of Southern California’s Annenberg School of
Communications. She has served on the Board of Directors for
the National Society of Hispanic MBAs, a non-profit
organization dedicated to promoting graduate education for
U.S. Hispanics.
About Phoenix Multicultural:
Since 1986, Phoenix Multicultural has been at the forefront
of these demographic changes. As a pioneer in multicultural
marketing services, we have communicated our vision and
provided strategic direction to over 200 blue chip clients
and assisted them in understanding how to effectively target
high-potential customers in high-value market segments.
Supported by our multilingual marketing and research
capabilities, our consulting business has experienced
considerable success and has received acclaim as a
recognized leader in ethnic marketing, possessing unmatched
cultural expertise and strengths. American Demographics
Magazine has twice distinguished Phoenix Multicultural as
one of the “Best 100 Sources of Marketing Information.”
Phoenix Marketing International is one of the nation’s
fastest growing marketing services firms. Since 1999,
Phoenix has partnered with many of the largest companies in
the financial services, consumer package goods, automotive
and travel and leisure industries worldwide. Phoenix also
offers advanced advertising and brand measurement along with
direct marketing expertise. Phoenix has offices in Rhinebeck
(NY), Somerset (NJ), Detroit, Boston, Salisbury (MD),
Chicago, Los Angeles, Tampa and Miami.
www.phoenixmi.com
Click Here to Register
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