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Bank Offered Treasury Workstations: The Time Is Now?

 


 

Session Description:

As corporate treasurers increasingly look to their banks as value-added service providers, many banks seek to become trusted advisors to their clients rather than just transaction processors, seeking to implement products that encourage deeper relationships. Treasury workstations are one unique product that presents the opportunity to satisfy both parties.

Treasury workstations have become commonplace in the corporate treasury world. They have been explored and offered by some of the largest banks over the last two decades. Despite this, vendor-offered workstations continue to dominate the market. Due to recent gains in technology and the evolving relationships between the corporate community and their banks, bank-offered treasury workstations are once again experiencing interest by corporations, their banks and the vendor community.

This presentation examines some of the challenges bank treasury products and services groups face, and the opportunities treasury workstations provide to help overcome them. The presentation will include at least one case study, discussing the challenges financial institutions have wrestled with when attempting to offer a treasury workstation like offering. It also describes key success factors that must be addressed prior to launching a treasury workstation product.

The presentation concludes with a discussion of how banks can determine whether a treasury workstation or, treasury workstation capabilities, are a good fit for them. With the information from this report, banks will be able to begin the process of evaluating whether or not they should offer a treasury workstation product to their customers.

This session is appropriate for senior financial services executives with responsibility for Corporate Treasury, Corporate Marketing, Business Development, Market Research and Strategy groups.
 

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Telephone Conference Presentation
On Tuesday, March
17th, 2009 At 2:30 Eastern/11:30 Pacific

Presentation by
Judson Murchie
Analyst
Aite Group




jmurchie@aitegroup.com

About Judson Murchie:
Judson Murchie is an analyst with Aite Group, LLC. He specializes in corporate cash and liquidity management, treasury technology and commercial cards.

Mr. Murchie has spoken at both regional and national industry conferences, including the Association for Financial Professionals Annual Conference, NACHA Payments and the Windy City Summit. He has published articles in several publications, including Treasury Management International, gtnews and the Association of Corporate Treasurers 2007 edition of The Asia Treasurer's Handbook.

He is a Certified Treasury Professional (CTP) and has worked with a large number of corporations, financial institutions and technology vendors to better understand industry trends, identify market opportunities and evaluate potential go-to-market strategies for new products and initiatives. Prior to joining Aite Group, Mr. Murchie was a senior consultant with Treasury Strategies, Inc., a management consulting firm serving buy-side and sell-side users of banking and financial services.

Mr. Murchie received a B.A. in Philosophy from Bethel College, in St. Paul, Minnesota, where his studies focused on world religions and ethics. He currently serves on the Board of Directors for North Side Housing and Supportive Services, a not-for-profit organization serving men who are homeless, or formerly homeless, on Chicago's North side.


About Aite Group:
Aite Group is a leading independent research and advisory firm focused on business, IT and regulatory issues and their impact on the financial services industry.

Aite Group was founded by leading industry experts in Banking and Securities & Investments. The corporate philosophy of Aite Group is firmly rooted in the founders' belief that in today's rapidly evolving financial services industry, clients seek comprehensive, timely, actionable advice.

Aite Group seeks to become a true partner, advisor, and catalyst by exchanging ideas and challenging basic assumptions to ensure that our clients always stay one step ahead of the competition.

www.AiteGroup.com

 

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