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Session
Description:
Bank email marketing has evolved
from cutting edge technology to a preferred and proven marketing
channel to reach your customers. According to a 2008 study by
Habeas Inc. 67% of US adult internet users prefer email as their
communication channel with companies they do business with.
Along with this market acceptance comes best practices and
standards -- and solid ROI numbers to meet today’s shrinking
marketing budgets. Banks face unique challenges for implementing
email marketing, but the benefits and the path to success are
now clear.
This session will focus on the unique challenges that bankers
face in developing an effective, compliant email marketing
program. With the email industry maturing, the opportunity to
communicate via this proactive, instant, low-cost channel is
better than ever. While adoption by banks has been slow to
emerge, email marketing is now proving to be the hottest, most
productive marketing channel for reaching customers where they
live: online! This presentation will provide both the new and
experienced email marketer with the key elements required for a
successful email program. Including will be specific examples of
best practices and case studies.
Topics Included:
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The state of the email
industry
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Bank Industry statistics
(delivery, response, ROI)
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Common obstacles facing banks
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Factors in choosing a vendor
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List building and content
strategies
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Managing and leveraging
response
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Advanced email techniques
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Implementation options
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Review of bank campaigns
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Email case studies
This session is appropriate for
financial services executives with responsibility for Marketing,
Retail Banking, Small Business Banking, Product, Sales and
Compliance,
Market Research and Strategy groups.
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Click Here to Register
Telephone Conference Presentation
On Tuesday, March
24th, 2009
At 2:30 Eastern/11:30 Pacific
Presentation by
Joe Timm
Vice President
Fiserv Lending Solutions
joe.timm@fiserv.com
About
Joe Timm:
Joe Timm is vice president and product manager at Fiserv
Lending Solutions/ClickRSVP. He is responsible for marketing
and development of consumer facing products including email
marketing. Joe has over 14 years experience in marketing and
new product development. He has spent the last 8 years in
the financial services market and worked for several
internet and email technology companies including Artificial
Life a provider of artificial intelligence CRM and email
technology.
Joe has been a repeat speaker with American Bankers
Association and the Credit Union National Association on
email marketing for the financial services industry. Joe
earned a Bachelor of Science in Business Administration from
University of Hartford and a Graduate Certificate in
Management from Harvard University.
About ClickRSVP:
ClickRSVP, a Fiserv affiliate is an e-marketing service
provider specializing in solutions for financial
institutions nationwide. More than 160 banks, credit unions
and lenders rely on ClickRSVP for email programs (EmailConductor),
and home equity lead generation (HomeValueBot®). These
solutions help financial institutions drive, retain and grow
their business.
www.Fiserv.com
Click Here to Register
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