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Session
Description:
Most bankers know that direct
mail is a powerful marketing tool, but knowing how to
harness that power is another matter. Author and direct
response guru Steve Cuno reveals the secrets of predictive,
profitable direct mail for financial institutions. He will
present three pillars of proven direct response strategy
(which are largely unknown and sometimes ignored); tips for
immediate, measurable response; how to track ROI to the
individual customer; and more. At the conclusion of this
seminar, you will know more about direct response mail than
most bank marketers, and, for that matter, than most
advertising agencies. Better yet, you will have the tools
for building a program with a demonstrable ROI, so that not
even the most skeptical bean counter will want to raid your
budget.
Topics this seminar will cover:
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Direct mail: what works,
what doesn't
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What response should you
expect?
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The Three Crucial
Strategic Pillars of Successful Direct Mail
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Mailing lists: where to
find them, how to evaluate them
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The Big, Huge, Important
Rule That Never Changes
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23 creative
response-building secrets
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How to track and improve
results
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5 steps to getting
started
This session
is appropriate for senior financial services executives with
responsibility for Marketing, Direct Mail Advertising,
Advertising Strategy, Market
Research and Strategy groups.
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Click Here to Register
Telephone Conference Presentation
On Tuesday, April
28th, 2009
At 2:30 Eastern/11:30 Pacific
Presentation by
Steve Cuno
Chairman
RESPONSE Agency, Inc.
steve@responseagency.com
About Steve Cuno:
A 30-year marketing veteran, Steve Cuno is chairman and founder
of the RESPONSE Agency, a nationally respected direct response
marketing firm headquartered in Salt Lake City and specializing
in financial institutions. Prior positions include marketing
communications manager for a multi-state bank, advertising
manager for one of the nation's largest hospital corporations,
and managing partner in a national direct response agency. He
opened the RESPONSE Agency in 1994. Steve is the author of the
The Banker's Direct Mail Bible, numerous internationally
published articles, and the book Prove It Before You Promote
It: How to Take the Guesswork Out of Marketing, just out
from John Wiley & Sons.
About RESPONSE Agency:
The RESPONSE Agency practices evidenced-based marketing with an
emphasis in financial and professional services. The agency tracks the
results of its work, so that clients know:
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Their marketing ROI in real dollars;
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How to improve that ROI without increasing spend; and
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Which
marketing techniques produce sales, and which merely
entertain
Now in its sixteenth year, the RESPONSE Agency has worked with financial
institutions throughout the United States, including GE Money, Wells
Fargo, Zions Bank, and others. For more information visit
www.ResponseAgency.com
Click Here to Register
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