Session Description:

Join Maritz Research for an informative web cast as Rich Brose, Senior Director of Strategic Consulting, presents the results of two waves of research designed to understand consumers’ constantly changing views of the economic crisis and their subsequent behaviors.

Here's some of what you will learn:

• What consumers were thinking about the crisis last fall as we readied for the election of a new president

• Who consumers are blaming for the financial crisis and how this is at odds with the activities that led us into the crisis

• How consumers’ perceptions have changed from just prior to the election until early April

• How people perceive banks and how these perceptions are

• What impact the emergence of the Economic Stimulus and Mortgage Relief Plans are having on consumer psyche and behavior

• How consumers are judging the actions of the administration, Congress and the Federal Reserve

This session is appropriate for senior financial executives with responsibility for Retail Banking, Brand Management, Business Planning, Marketing, Market Research and Strategy Teams.

 

About Rich Brose:
As Senior Director of Strategic Consulting at Maritz Research, Rich applies his 25 years of marketing research experience in the Financial Services industry to bring an industry perspective to research studies. He collaborates with the team, ensuring that research is designed to produce actionable insights that address the client's underlying business problems and provide a solid foundation for recommendations.

Rich spent 14 years in research positions with PNC Financial Services. Most recently, he led PNC's marketing research team responsible for the retail banking, small business, investment, wealth management, and commercial banking lines of business as Director, Strategic Marketing Research. He managed research relating to branding, segmentation, and new product development, as well as the ongoing customer and employee satisfaction and loyalty measurement programs. Formerly, Rich held various marketing research and strategic planning positions with Westinghouse Credit Corporation.

Rich earned his M.B.A. with a focus on marketing from the University of Pittsburgh. He graduated from the University of Pittsburgh with a B.A. in Economics, while also fulfilling the requirements for a B.S. in Psychology.
 

About Maritz:
Leading with insights from our in-house research and experience, we assist many of the world’s largest companies in meeting their most important business goals. How? We help our clients understand, enable and motivate their employees, customers and partners.

With nearly 4,000 people in 4 countries, we bring the full force of our capabilities to each of our client’s challenges, including:

• Market research
• Sales incentives
• Learning and coaching
• Rewards and recognition
• Meetings, events and incentive travel
• Loyalty marketing
• Experiential marketing
• Sponsorship marketing

Maritz delivers unprecedented results in unexpected ways. Through people.

People can contribute much more to your mission, your business, and your bottom line than you realize. Maritz knows how to harness that untapped human potential. We help you understand, enable and motivate all the people who touch your business: customers, channel partners and employees.

One of Forbes’ “500 Largest Privately Held Companies,” Maritz is headquartered in St. Louis, Missouri, with key offices in the US, Canada, the UK, and Germany. Our diverse client roster includes 28 of the 50 largest companies in the world.


www.Maritz.com

 

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