Session Description:

In the current economic environment, and given the issues facing the large, money-center Commercial Banks, now more than ever Community Banks and Community Credit Unions have an opportunity to better penetrate local markets. Traditionally, Community Banks and Credit Unions have occupied different competitive spaces, ignoring each other’s activities. With the growth in community charters among Credit Unions, and with the changing role of Community Banks vis-à-vis the larger Commercial Banks, there are lessons to be learned. Community Banks can learn from Community Credit Unions, and Community Credit Unions can learn from Community Banks – all of which can help Community Banks and Community Credit Unions more effectively compete against the “big kids” in today’s difficult times.

This presentation is appropriate for Community Bank and Community Credit Union management teams who want to learn more about how best to compete on the local level in these tough economic times. The presentation will highlight the values each offers, the ways in which each goes to market, the product lines and pricing strategies each utilizes, and the management philosophies of Community Banks and Community Credit Unions – gleaning those insights which each industry offers the other.

This session is appropriate for senior financial services executives with responsibility Branch Management, Marketing, Market Research and Strategy Teams.

About Rich Weissman:
Rich is President and CEO of DMA, He has over 25 years of marketing experience in national and international consumer and business-to-business companies. Prior to founding DMA in 1996, he was Marketing Director at: Bank of America, U.S. Bancorp, and National Westminster Bank USA. He also worked in market research in the packaged goods industry. His work has been recognized nationally, he is known as one of the nation’s leaders in profitability integration, and he is a national top-tier speaker.

Rich completed his Ph.D. work at New York University in Quantitative Analysis and Statistics, and he holds Master’s degrees in both Sociology and Psychology coupled with post-graduate studies at New York University’s School of Business. He also completed the Marketing Management Program at Stanford University. Rich holds many academic awards, including Phi Beta Kappa, and he completed his B.A. summa cum laude at New York University in the Social Sciences, focused on Statistical Research.

About DMA:
DMA is a premier national database company, providing systems, research/analytic support, and the DMA think-tank to community banks and credit unions.  DMA’s focus is on integrating management, finance, marketing, and sales activities based on a foundation of profitability analytics.  DMA’s value is in helping community banks and credit unions manage their institutions for income sustainability. 

DMA believes that only the most informed and profitable with survive and prosper, and that a detailed understanding of profitability dynamics is critical for success.  DMA has created a unique and new risk management tool, called “Profit Risk”, which assesses the sustainability of the income statement over volatile economic environments.  This new tool is essential for managing in today’s economy. 

 www.DMAcorporation.com.

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