Session Description:

Fewer personnel. Smaller budgets. More pressure to show value. As the recession lingers on, marketers are being called upon to deliver better, faster, cheaper results with less resources. In an environment in which nearly 70 percent of marketers indicated that their spending for 2009 would be reduced or stay the same, and where more than 50% of those who have already had budgets cut have realized a cut of 20% or more, it’s essential to make the most of your money, your people, and your marketing initiatives.

This crisis has the potential to create an opportunity for savvy bankers who carefully consider their marketing budgets and allocations in order to capitalize on the chance to snag a greater share of voice with traditional and alternative channels. When the competition cuts their spending, there will be potential to gain a competitive advantage. You are not the only bank in your market with reduced resources. The question is whether you will be able to take advantage of this unique opportunity to move market share.

This presentation will illustrate how banks are doing more with less, through improved targeting, improved prioritization, expanded use of new channels and enhanced measurement. Specific examples of how innovation can drive market share will also be provided.

This session is appropriate for senior financial executives with responsibility for Retail Banking, Product Marketing, Direct Marketing, Internet Marketing,
Market Research and Strategy Groups.
 

About Jim Marous:
Jim Marous is the Marketing Services Director for Harland Clarke. Jim specializes in serving the financial institution industry sector, assisting clients in the deposit, loan, investment services, electronic banking and small business product areas. Jim has over 30 years of financial industry marketing experience, working at various banking organizations in the Midwest prior to moving to the direct marketing agency side of the business 17 years ago. During his tenure at various direct marketing organizations, he has worked with dozens of leading financial institutions in the US and Canada as well as providing support to firms in the retail, hospitality, travel, and B2B industries.

About Harland Clarke Marketing Services:
Harland Clarke was formed in 2007 by combining the products and services of Clarke American Corp. and the printed products segment of John H. Harland Company. Together, both highly respected companies have over 200 years of combined experience, each with a rich heritage, traditions of innovation and performance excellence. Harland Clarke offers an expanded suite of direct marketing services, delivery and anti-fraud products, contact center services and checks and check-related products to the financial institution market, including banks, credit unions, thrifts, and securities firms.

Harland Clarke is a leading provider to financial and commercial institutions as well as individual consumers and small businesses. The business subsidiaries and brands making up Harland Clarke include: Alcott Routon, B2Direct, Checks In The Mail, Clarke American, Harland and Liberty. The company, headquartered in San Antonio, Texas, has a national presence with over 16 manufacturing facilities and 11 customer service centers


www.HarlandClarke.com

 

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