Session Description:

“In the field of marketing, the construct of perceived value has been identified as one of the most important measures for gaining competitive edge…” (Parasuraman, 1997)

What value do your customers perceive from looking at their account analysis statement?

What does your statement say to them, tell them about your bank and the services you are providing?

Does your customer realize the value you are providing to them? If your customers are getting a Great Deal by banking with your institution, do they know it?

Join in on this presentation of what your account analysis statements should be telling your customer, and what your customer might be seeing from other banks statements.

This session is appropriate for senior financial executives with responsibility for Retail Banking, Account Analysis Statement Marketing, Direct Marketing, Market Research and Strategy Groups.
 

About Bill Andrules:
Bill Andrules has worked in banking systems software development since 1974. Before joining WFG, Bill was the Installation Services Manager at The Weiland Computer Group, Inc. for 5 years. WCG, Inc. was a bank data processing services company offering core processing services to some 200 banks in the Chicagoland area. In 1979, Bill started an independent software consulting company. He re-joined Steve Weiland at The Weiland Financial Group, Inc. as Director of Software Development in 1995. Bill is a Microsoft® Certified Professional (MCP - Visual Basic Programming) and an expert in both client-server and mainframe technologies. Bill has been a part time instructor teaching Visual Basic Programming classes and Microsoft Access Database classes at a local college. Currently Bill manages customer support, implementation services, and software development for WFG banking products.

About Weiland Financial Group:
The mission of WFG is to empower the industry with Financial Account Management Solutions while maintaining integrity, profitability, and an enjoyable workplace.

The Weiland Financial Group, Inc. specializes in financial account management solutions for the financial community and Fortune 1000 corporations. Instrumental in popularizing the use of electronic account analysis statements, WFG systems have streamlined financial account management and related practices. WFG offers a full range of web-based and client-server systems including support, training, outsourcing, SAAS, and consulting.


www.weiland-wfg.com

 

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