banking school by phone
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Identifying and Marketing to the Underbanked

 












 

 

 

 

 

 

Telephone Conference Presentation
On Tuesday, May 13, 2008
At 2:30 Eastern/11:30 Pacific

Presentation by
Kevin Akerman
Marketing Director
Experian Marketing Information Services
   


Kevin.Akerman@Experian.com

About Kevin Akerman:

Kevin Akerman is the director of marketing for Experian’s Marketing Information Services. He oversees B to C and B to B marketing data segmentation and targeting products.  He is also responsible for new product development for all data-related new marketing products.

Prior to his current role, Kevin served as the senior product consultant at Experian where he oversaw the National Business Database. In this role, he was also responsible for B to B new product development.  

Before joining Experian, Kevin held product marketing and list management roles at MBNA America Bank.  He was responsible for direct mail acquisition, product development and strategies for account acquisition and list management.  He also worked in the credit department, underwriting unsecured loans. 

Kevin earned his bachelor’s degree in business administration with a concentration in marketing from Elizabethtown College in Elizabethtown, PA. Kevin is currently a member of the DMA.

About Experian:

Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions. Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage. For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors. 

Experian Group Limited is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. It has corporate headquarters in Dublin, Ireland, and operational headquarters in Costa Mesa, Calif., and Nottingham, UK. Experian employs approximately 15,500 people in 36 countries worldwide, supporting clients in more than 65 countries. Annual sales are in excess of $3.8 billion. 






















 

 

 

 

   
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