The retail banking industry has been hit by a perfect storm in its core deposit business, which has been buffeted by shrinking margins and slowing balance growth. And branch networks are facing the added pressure of growing online competition as well.

Yet even as managers reconsider their options, many are ill-equipped to refocus strategies and resources. Accustomed to broad initiatives based on companywide averages, they lack the tools to identify and tap remaining pockets of opportunity in the overall market.

This session will show how retail banks – particularly, regional and community banks -  can gain competitive advantage by centering on micro-markets, or areas where target customers live, work and shop. Equipped with the right blend of analytic insights and market-appropriate strategies, smaller banks are learning how to use local knowledge and surgical precision to zero in on opportunities often missed or inaccessible to larger, less nimble competitors.  The benefit:  significantly improved growth in balances and revenues.

Participants will learn how locally-tailored decision-making can dramatically improve

1) Deposit pricing strategies/realized margins

2) Product promotions/sell-through, and

3) The return on marketing spend, along with  specific performance improvement ideas for 2008 and 2009.   

This program is appropriate for senior financial executives with responsibility for Retail Marketing, Advertising, Channel Marketing Product Development, Market Research and Strategy Teams

Telephone Conference Presentation
On Tuesday, June 10, 2008
At 2:30 Eastern/11:30 Pacific

Presentation by:
 
Robin Foote
Managing Director
Novantas

Kevin Travis
Principal
Novantas

robin.foote@novantas.com

About Robin Foote:
During her 35+ year career, Robin has pioneered design, development and implementation of customer-centered strategies that quickly translate into incremental revenue, profit and shareholder value. She started her career as a consultant with McKinsey, and subsequently honed her skills as a senior executive at Bank of America, First Chicago NBD, and AT&T.

Robin graduated magna cum laude and Phi Beta Kappa from Smith College in 1967 and as a Baker Scholar with High Distinction from the Harvard Business School in 1969.
Robin is a director of Opticor, Inc. and also serves on the company’s Advisory Board. As well, she serves on the Advisory Boards of two other start-ups. She served as a director of CFSBdirect and chaired its Audit and Compensation Committees while it had public ownership.

A 1989 graduate of Leadership Greater Chicago, she is a past director of that organization as well numerous other civic and professional associations. She is also an avid hiker and reader and enjoys music and the arts.

ktravis@novantas.com  

About Kevin S. Travis:
Kevin S. Travis is a Principal at Novantas LLC, where he leads the firm’s retail banking sales and distribution practice area, including branch and online performance improvement. He has more than 15 years of management and consulting experience in financial services across a range of disciplines, including strategic planning, customer relationship management, marketing, operations and risk management.

Prior to joining Novantas, Kevin held a variety of international posts with Citibank, including stints in Europe and Africa. He also was a co-founder and chief operating officer of an online financial services company.

Kevin holds a Bachelor of Arts in History and French from Tufts University, and attended the College of Law in London.

About Novantas LLC:
Novantas LLC is a New York-based management consultancy that serves the majority of the largest banking and financial services companies in North America. Areas of particular expertise include retail and small business banking, branch sales performance, credit cards and electronic payments, insurance, brokerage and wealth management, and commercial and investment banking.
The Firm is the acknowledged leader in customer science and revenue strategy in the financial services industry. It specializes in investigating and interpreting customer needs, attitudes and behaviors to help companies refine decisions, customer strategies, and sales and service activities.
Through disciplined analytics, pragmatism and deep industry experience, the Firm ensures that the resulting performance improvements are effective and enduring.
Along with consulting services, Novantas also provides computer-based services that support major marketing applications. The MindSwift® platform, for example, is used by clients to improve interactions with customers over the phone and the Internet. Qualytix, a Novantas subsidiary, is a leader in performance benchmarking.