Starting from knowing nothing about an insurance consumer, how do you find the types of people that have a propensity to buy the products?

Or, even if you know which ones buy insurance products from you, how do find the consumer groups that are buying like type insurance products, but just not from you? Could they be good expansion targets?

This session will first discuss how to “get started” with finding the insurance target then dives deeper to involve metrics around the cross-sell wallet and sizing opportunity. Selected actual findings in Claritas’ latest insurance primary research study of 35,000 consumers respondents will be presented, sliced by life stage segments.

Secondly, other perspectives are folded in to help the researcher understand indirect competitive threats that can affect even the best laid promotion designed to increase market share. Execution in the direct mail and media world across mail, email, TV, radio, print, outdoor, or Internet can make or break success. Selected actual findings from Mintel’s Comperemedia and Nielsen Media Research will be included.

Join us as we walk through a case study discussion including data and techniques designed to help you take targeted marketing to a new level.

This program is appropriate for senior financial executives with responsibility for Insurance Sales and Marketing, Retail Banking, Market Research and Strategy Groups.

Telephone Conference Presentation
On Tuesday, June 24, 2008
At 2:30 Eastern/11:30 Pacific

Presentation by
Jane Crossan
Practice Leader, Financial Services
Claritas Inc. 
 

About Claritas:
Claritas, a Nielsen Company, is regarded as the leading provider of intelligent marketing information and target marketing services aimed at reducing the cost of customer acquisition and growing customer value. Products include marketing databases, industry leading consumer segmentation systems, consulting services and software applications for site analysis, advertising sales and customer targeting. Claritas has offices in Arlington, VA; Atlanta, GA; Chicago, IL; Ithaca, NY; New York, NY; San Diego, CA, and Wilton, CT.

The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA.
 

www.claritas.com

www.nielson.com