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Until recently, most
banks did not regard remote deposit capture (RDC) as a useful means of
replacing costly branch transactional visits with a lower cost
self-service mechanism. After all, RDC customers had been mostly large
businesses who rarely visited branches to make deposits. But, as client
adoption migrates downmarket, RDC (and to a lesser extent, image ATMs)
will have a profound effect on branch transactional volume as customers
make deposits without using the branch. Few, if any, financial
institutions launched RDC solutions with the intent of reducing branch
traffic, yet that’s exactly what is happening in a minority of banks
taking aggressive postures with RDC.
In fact RDC is impacting
branch foot traffic in 60% of banks that offer it according to a Celent
survey administered in December 2007. Among a minority, branch
transaction declines of 20% or more are evidenced, accelerating already
declining branch activity. The implications for banks are profound:
fewer chances to interact face-to-face with customers, and the
obsolescence of the traditional branch, something few banks intended
when they launched RDC.
And this is occurring
even as U.S. banks build more branches and invest in branch automation
technology to automate routine branch transactions. Continued branch
renewal alongside simultaneous investment in self service technologies
designed to keep customers out of the branch. Strategy or paradox?
The webinar presents
Celent’s research findings based on a survey of 160 financial
institutions in December 2007.
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Click
Here to Download the Presentation
Telephone Conference Presentation
On Tuesday, July 15, 2008
At 2:30 Eastern/11:30 Pacific
Presentation by
Bob
Meara
Senior Analyst, Banking Group
Celent
bmeara@celent.com
About Bob Meara:
Bob Meara
is a senior analyst in Celent's banking group. Mr. Meara’s
research focuses on check processing with emphasis on branch capture,
remote deposit capture, and deposit automation, as well as check
conversion, image exchange, and image replacement document (IRD)
solutions.
Before joining Celent, Mr. Meara was the director of product marketing
at Alogent. In this role, he positioned and launched a series of Check
21 payments solutions.
Prior to Alogent, Mr. Meara was a senior consultant at Stonebridge
Technologies, where he developed e-marketing, CRM, and Internet branding
strategies for clients. He has also held positions in marketing and
brand management at Telemate.net Software, BellSouth, Hayes Corporation,
and Procter & Gamble.
Mr. Meara earned a B.S. in Applied Physics and Electrical Engineering
from Case Western Reserve University.
About Celent:
Celent, LLC is a research and advisory firm dedicated to helping
financial institutions formulate comprehensive business and technology
strategies. Celent publishes reports identifying trends and best
practices in financial services technology and conducts consulting
engagements for financial institutions looking to use technology to
enhance existing business processes or launch new business strategies.
With a team of internationally experienced analysts, Celent is uniquely
positioned to offer strategic advice and market insights on a global
basis.
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