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Small Business Banking: Effective Online Marketing Strategies
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What works in marketing to small businesses online today? How can your bank understand and take advantage of the sometimes-overwhelming array of online marketing tactics to make real connections with entrepreneurs? In this conference, Bredin Business Information CEO Stu Richards will highlight the tactics that leading marketers are using today to create awareness and relevance among small businesses, and how small businesses use the Internet to find product and business management information. This informative session will help senior bank marketers understand:
This presentation will include new, original research on the payback on relationship-enhancement initiatives such as resource centers.
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Click Here to Download the Presentation Presentation by Stu Richards is CEO of Bredin Business Information, Inc. (BBI), a marketing consultancy which helps Fortune 500 firms market to the small business segment. He is responsible for setting organization strategy, business development, client engagement supervision, and partnership and alliance development. A 12-year veteran of small business marketing and communications, Stu joined BBI in 1997 as vice president of marketing. He was named president in 1999 and CEO in 2001. Prior to joining BBI, Stu served as director of marketing at DeLorme Mapping, product manager at Nabisco Brands, and marketing representative at IBM. Stu holds an MBA from the Amos Tuck School at Dartmouth College and his BA from Middlebury College.
About Brendin Business Information:
Bredin
Business Information, Inc. (BBI) is a marketing consultancy which
helps Fortune 500 firms achieve their small business
marketing goals. We develop: Marketing programs including direct mail, newsletters, print materials, seminars, events, and Web site content and interactive elements In the past fifteen years we’ve helped clients such as AT&T, Bank of America, Cisco Systems, Citizens Bank, Comcast, Fidelity Investments, HP, Huntington Bank, IBM, M&T Bank, Merrill Lynch, Microsoft, Monster, OPEN from American Express, Qwest, Sam’s Club, SAP, Staples, SunTrust Bank and Verizon to: Understand small business attitudes, behaviors, motivators and segments, Target the best prospects for their products and services, Reach prospects effectively and efficiently, Convert qualified prospects into loyal customers, and Build deep, lasting customer relationships.
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