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banking school
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Mobile Banking and
Payments:
Making Waves, Moving Toward a Flood
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How has mobile banking evolved over the past 18 months? What types of banking and payments services will be delivered via the mobile device – and how will the mobile device enable new services as a strategic point of differentiation? How can banks utilize the value of mobility to reach new customer segments such as GenYers and emerging ethnic markets? How will mobility have a transformational effect on access to financial services in both developed and emerging economies? Which players in the mobile payments ecosystem will emerge as winners to capture mind and market share in the payments value stream of the future? This program is appropriate for senior financial executives with responsibility for Mobile Banking, Online Banking, Channel Management, Retail Banking, Gen Y Marketing, Hispanic Marketing, Market Research and Strategy Teams. |
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Download the Presentation Presentation by: Charul Vyas is an Analyst in TowerGroup's Emerging Technologies practice, where her research examines the impact new technologies have on the financial services industry as well as adjacent markets, including retail merchants and digital commerce. Charul's primary research agenda spans the disruptive impact and opportunities associated with the evolution of mobile banking and mobile payments, workforce mobility, and information security. "Emerging technologies are changing the face of digital commerce," according to Charul. "As these disruptive technologies mature and come to market, financial services institutions (FSIs) must evaluate, adopt, and strategically deploy them at the right time in order to maintain their competitive edge, meet the demands of consumers, and capitalize on their investments." Charul arrived at TowerGroup with more than seven years of experience as an industry analyst. Her responsibilities have included developing, launching, and running syndicated research services incorporating both qualitative and quantitative research methods. She also managed consulting projects on market segmentation, competitive positioning, business plan development and evaluation, and primary research involving focus groups and end-user surveys.With her concentration in the mobile and wireless space, Charul has been a market influencer of strategies and tactics of mobile operators, device manufacturers, and mobile technology and platform vendors. Most recently, Charul was at The NPD Group, a POS and consumer market tracking company, serving as senior manager and wireless specialist. Prior to NPD, she was a research manager at iGR Inc., a small boutique market research firm focused on the wireless arena, where she led the company's Wireless & Mobile Industry research program. Charul began her career in market research at IDC as a senior analyst in the Wireless & Mobile Communications program. About TowerGroup:
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