Session Description

Agree with it or not, corporate social responsibility isn’t going away.  Pressure from consumers, politicians, regulators, shareholders and employees is already here and growing.  And while your financial institution may already be giving money away and feeling philanthropically responsible for years, most likely you haven’t been as responsible as you think.  Not only is cash charity only one small part of the CSR picture, but most banks and credit unions don’t have the foggiest idea of the impact – or potential impact – that they could have using those funds more productively.

In this session, we will discuss the trends and best practices in CSR across industries and within banking. We’ll build the business case to justify doing CSR and how much CSR work is needed to be take advantage of opportunities and reduce liabilities. Case studies from regional, national and community banks and credit unions will be used as well as industry thought leadership data and perspective.  The session will conclude with practical tips that every participant can utilize to immediately improve their CSR impact and ROI.

This session is appropriate for senior financial services executives with responsibility for Retail Banking, Marketing, Product Management, Direct Marketing, Marketing Research and Strategy groups.
 

This session is an encore of July 22, 2008
 

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Telephone Conference Presentation
On Tuesday, September 16, 2008
At 2:30 Eastern/11:30 Pacific

Presentation by
Alyssa Dver
Chief Executive
Mint Green Marketing

 
 alyssadver@mintgreenmktg.com 
 

About Alyssa Dver:
Alyssa is the Chief Executive of Mint Green Marketing (www.mintgreenmktg.com), a consulting company that helps organizations do creative, responsible marketing with positive bottom line impact. She is a frequent speaker on webinars and at conferences and she has been published numerous times in magazines including Forbes, BusinessWeek, Reader's Digest, Entrepreneur and Software Magazine to name a few. She was formerly the Chief Marketing Officer for SEDONA Corp., a provider of customer relationship management (CRM) to banks and credit unions and before that a startup company that provided ecommerce services to large banks. Additionally, she invented patent pending lead management technology that is now installed at over 350 institutions around the world.

Alyssa is a graduate of The Wharton School, Univ. of Pennsylvania and currently a PhD candidate at the University of East London where she is working on lost child prevention.


About Mint Green Marketing (www.mintgreenmktg.com):
We help our clients identify, examine and decide on important marketing issues.  Our services include doing due diligent research and analysis to compare peers and competitors in areas such as product strategy and corporate responsibility.   We also help enhance websites and collateral to ensure the best quality writing and positioning.  Other projects we’ve done include senior management presentations to obtain business case buy-in, CSR program alignment and assessment.  Regardless of the specific work needed, at Mint Green marketing, we always partner with our clients to provide an additional set of experienced eyes, ears and hands to help them make tough business decisions and implement top quality marketing programs.