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banking school
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Click,
Click...Who's There? Your Online Customer...
Leveraging Email Marketing
(See Session Description Below Slides)
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Session Description Bank email marketing has evolved from cutting edge technology to a preferred and proven marketing channel to reach your customers. According to a 2008 study by Habeas Inc. 67% of US adult internet users prefer email as their communication channel with companies they do business with. Along with this market acceptance comes best practices and standards -- and solid ROI numbers to meet today’s shrinking marketing budgets. Banks face unique challenges for implementing email marketing, but the benefits and the path to success are now clear. This session will focus on the unique challenges that bankers face in developing an effective, compliant email marketing program. With the email industry maturing, the opportunity to communicate via this proactive, instant, low-cost channel is better than ever. While adoption by banks has been slow to emerge, email marketing is now proving to be the hottest, most productive marketing channel for reaching customers where they live: online! This presentation will provide both the new and experienced email marketer with the key elements required for a successful email program. Including will be specific examples of best practices and case studies. Topics Included
This session is appropriate for financial services executives with responsibility for marketing, retail banking, small business, product development, sales and compliance. |
Click Here to
Download the Presentation Deck Presentation by: About Joe Timm:
•Joe Timm is vice president
and product manager at Fiserv Lending Solutions/ClickRSVP. He is
responsible for marketing and development of consumer facing
products including email marketing. Joe has over 14 years
experience in marketing and new product development. He has
spent the last 8 years in the financial services market and
worked for several internet and email technology companies
including Artificial Life a provider of artificial intelligence
CRM and email technology.
Joe has been a repeat speaker with American Bankers Association and the Credit Union National Association on email marketing for the financial services industry. Joe earned a Bachelor of Science in Business Administration from University of Hartford and a Graduate Certificate in Management from Harvard University.
About ClickRSVP: Click Here to Download the Presentation Deck
Click Here to Download the Presentation Deck
Click Here to Download the Presentation Deck
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